Marketing is all about getting more – more leads, more email subscriptions, and more social media likes/followers. Unfortunately, in our efforts to get “more,” we tend to annoy everyone who has already connected with us. We ask everyone to share our stuff, refer people to our pages, follow us on other accounts, and a thousand other trivial things. Instead of garnering us “more,” this only serves to lessen our current following because we sound like a broken record.
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Small business owners, if you’re not engaging your customers through social media and taking the time to learn the best social media marketing tactics, it's time to start! People use the Internet to meet their future spouses, apply for jobs, research different subjects, and evaluate and compare different products and services. If you're not using social media to your advantage, you're missing a valuable opportunity to engage with current and potential customers.
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When you already feel super time crunched… It can feel really overwhelming to think about meeting new people. How can you expand your network when you can barely keep up with the people you know?

I completely understand that you have a certain relational capacity and that over investing in meeting new people is not a good use of time. However, through recent conversations with new additions to my network, I’ve been reminded of...
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As a small business owner, you have to use plenty of life hacks. You know that social media marketing is key to any successful marketing plan, but you also know that you have other things to get done.

So here are four savvy tips that will help build a social presence for your company while you get working on other parts of your business.
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Are all Twitter followers created equal? You’ve probably seen accounts with tens of thousands of Twitter followers, but have you ever wondered how many of those followers are engaged in what they are reading? Finding the right, relevant followers will help you build a network of engaged, targeted brand ambassadors.
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